tag:blogger.com,1999:blog-37955274670255080832024-03-13T20:00:26.651-07:00Henry's Tech TalkSteven Henryhttp://www.blogger.com/profile/02006568860175420437noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-3795527467025508083.post-47845508124943668012019-12-12T07:36:00.000-08:002019-12-12T07:36:10.656-08:00Six Barriers of Links Building - Build Successful Links By Avoiding these Barriers<!--[if gte mso 9]><xml>
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<br />
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<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">Successful
link building strategy can lead to stellar results for your business. As we are
stepping into 2020, we should now better understand the importance of a
successful link building strategy. If you are running any website, you should
know about the Google algorithm update and all the SEO buzz in the search
community. Therefore, link building should be a primary goal for a successful
online business. The <a href="http://jsaan.blogspot.com/" target="_blank">importance of SEO</a> and Link building strategy is
unquestionably in the online business world. However, it takes time, planning,
strategies, and knowledge to drive genuine success.</span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<img border="0" data-original-height="613" data-original-width="910" height="268" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXxl69O4l0CFACtNExlyH3uteXHqDLKertZbyZbuIYrXbqIcyyxBgu-ejVdPlNhgBXdzU-qa-dqvRiJyM7XAUGBMnjpRdmXUm3xIhyVSYrzaSe2C1Su8aRMSqCARXNSFEfNwhZR_lLOOQ/s400/image901.png" width="400" /></div>
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<br /></div>
<div class="MsoNormal">
<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">Here
are six barriers you can face in the way of successful link building strategy.
Moreover, you will read the ways to avoid these barriers.</span></div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">1.
Create Link-Worthy Content and Quality Assets </span></b></div>
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<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">Well,
do not ignore the importance of content and asset for your website. The quality
assets relate to valuable content and informative articles. Well, both have a
strong impact on the readers and your link building success. When you have
valuable content and link-worthy information on your website, it will
strengthen your website's content and value in the eyes of Google and readers.
When it comes to quality assets of a website, it includes your articles, data,
customer's review, products, services you are offering, discounts, vouchers,
strategies, the information you are sharing about your business, and your
employees. If you want to build successful links, you need to work on every
above-mentioned element. </span></div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">2.
Ignorance of On-Site Optimization</span></b></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<img border="0" data-original-height="640" data-original-width="960" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIqX47VrmX0tYs_5Z0a7bO7HKVoEhIAQYAWfOC4oFyKZLH-1b1OWH0g_3XkGXxR8x7OOMRHZFCIApTY5FQne83Yz_dMFpgY7S2XRkjqMoZQf9ITRTyDrJq2V1bZa2vrw2x5bhbObqALHI/s400/Best-Practices-In-UX-Design-960x640.png" width="400" /></div>
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<br /></div>
<div class="MsoNormal">
<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">In
online business, sometimes, you ignore the importance of on-site optimization.
It is an obvious thing that you focus much more on off-site optimization. But
you cannot ignore the importance of on-site optimization. When you adopt an
on-site optimization strategy, link building becomes more successful. However,
only the off-site optimization strategy cannot give you the ultimate success.
If you want to build Successful links for your website, you need to pay equal
attention to on-site and off-site optimization. Therefore, you need to give a
good shape to your website if you want to get on-site optimization to your
site. Moreover, you should be vigilant regarding your website's efficiency and
user experience. If your site is facing any kind of bad experience, you will
not able to build on-site optimization. As no one uses slow or bad shaped
websites. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">3.
Acquire more Links for your Website</span></b></div>
<div class="MsoNormal">
<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">Well,
another necessary thing you should do is research. Yes, you need to visit
well-known websites and acquire more and more links for your site. It is an
approved strategy that you need to acquire more links from some authoritative
websites. Therefore, you need to do a lot of research. If you want to acquire
more links for your website, you should research different websites. Moreover,
you need to research if you want to build quality links for your website. When
you do research and build links, it will chase your short-term and long-term
link building goals. Because of the research, you will see more opportunities
for building links, and you will be able to do a competitive analysis of your
website.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">4. Tracking
and Automation of your Organization</span></b></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<img border="0" data-original-height="1067" data-original-width="1600" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgs3HhXE3OVFQdfNdDWNNIVSPrE_98TYfYAjJrtGhjp4uMOHlmnBEtcE9LnYsGMzgiA5sBZEziScqTbQ-NazYBUz-YfDXicG4Ikf96wQWYdjoNlMPhiUZoyqr9wyOFU-77U6rJGCcaATMM/s400/making-a-budget-tracking-finances_4460x4460.jpg" width="400" /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">If
you want to build successful links for your site, you should have an
organization. However, users can track you. If you do not have an organization,
your all efforts regarding link building will go in vain. For a successful link
building strategy, you should have an organization that can be trackable. You
should have your contact information, team members' name and numbers, products'
status on your website. You should have all the necessary information on your website
for the users.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">5.
Outreach Contact Number</span></b></div>
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<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">When
your business's contact number is out of the reach of the users, it gives the
worst impact of your site. However, avoid this mistake. Always add your
reachable contact information to your site. Respond to your users' queries
ASAP.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">6.
Short-Term Plans</span></b></div>
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<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">One
of the common barriers to successful link building strategy is short-term
planning. You need to think widely and clear on your vision if you want
successful links.</span></div>
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<br /></div>
Steven Henryhttp://www.blogger.com/profile/02006568860175420437noreply@blogger.com0tag:blogger.com,1999:blog-3795527467025508083.post-27635610321855060862017-01-19T01:13:00.000-08:002017-01-19T01:13:57.744-08:00Reasons why you should Avoid Relying on Traffic Metrics of Competitors<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Times New Roman", serif; font-size: 12pt;">The
traffic on the website is one of the criterions which help the small business
entrepreneurs to determine the feedback or effectiveness of a website or a blog
in addition to handling the queries asked by the end users and the response
they get from them. This means that traffic is the yardstick, which is
considered as an equivalent of the success one expects to achieve in terms of
providing access to the certain content to the people or internet users.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhV2HDoQTg5qw26iZr7j5PiJiPqh_7q_CKw21jKKr8nNFskivQBKQqXTA-Ae7ayFYJbJUXC066JTm08mT7NXhf8g6eCI_d8Fw0xU6Xuc1Y3A3Tl9nUz8j8Hfxq32_XdaRyv48zIvZgf6KE/s1600/analytics_160050128-ss-1920.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhV2HDoQTg5qw26iZr7j5PiJiPqh_7q_CKw21jKKr8nNFskivQBKQqXTA-Ae7ayFYJbJUXC066JTm08mT7NXhf8g6eCI_d8Fw0xU6Xuc1Y3A3Tl9nUz8j8Hfxq32_XdaRyv48zIvZgf6KE/s400/analytics_160050128-ss-1920.jpg" width="400" /></a></div>
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<span style="font-family: "Times New Roman", serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Furthermore,
some of the business owners or websites prefer to use internet tools to assess
the level of the traffic generated by a website and the traffic or response of
the contemporaries is also measured. However, if you are new when it comes to
SEO, you may feel threatened by the high traffic your peers get or if their
results are better than your expectations. For example, most of the beginners
in the digital marketing business get intimidated by looking at the traffic
data of contemporaries and end up feeling insecure. This means that
overreliance on the data or tools to compare the traffic levels of your market
may lead you to miscalculation or overestimation of your contender’s
capabilities. For instance, when the tools measure the traffic outcome or
levels, most of the tools don’t distinguish if it is the <a href="http://www.forbes.com/sites/jaysondemers/2014/05/13/39-actionable-ideas-for-driving-traffic-to-your-website/">relevant traffic</a> or
not. In addition, it is often neglected if the marketing targets are being met
or not.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Various Kinds of Traffic<o:p></o:p></span></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Even
though the result of your competitors’ traffic may show unprecedented
viewership or click rates, however, it does not guarantee if the related
traffic is being generated or if the traffic is actually helping run the
website. For example, in the past decade, people used odd keywords to find the
relevant content or sometimes the keyword diverted users to completely
different website. The main point is that if you don’t seem to generate the
required or expected results in terms of traffic, it does not define the worth
of your content. Because the viewership level of the relevant users is
something that can influence the chances of success or failure rather than
blindly relying on the traffic outcomes. To put simply, there are various ways
of increasing the traffic and some of the mechanism are not very useful. This
is why it is necessary to distinguish if the traffic is generated from the
relevant or right data or not.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdbWlplJldPCph0WrsIcl9FsXGIQoTWh9LwRzhbj0j2k0CGTV2pBlu4BeahVS-mxrVeWVFBRzXU-fp4bZ1kum8XiorWZa7y411MXl9UGm_GI3XjRbtts54RZknY4y4zrG3ay37vel4weg/s1600/Website-Traffic-Metrics.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="197" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdbWlplJldPCph0WrsIcl9FsXGIQoTWh9LwRzhbj0j2k0CGTV2pBlu4BeahVS-mxrVeWVFBRzXU-fp4bZ1kum8XiorWZa7y411MXl9UGm_GI3XjRbtts54RZknY4y4zrG3ay37vel4weg/s400/Website-Traffic-Metrics.jpg" width="400" /></a></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><br /></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">High Traffic and Queries<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Although
commonly people associate the high level of traffic with the increased queries
of the users, however, the latest research has shown contradictory results. For
example, researchers have shown many instances where the traffic was quite
high, however, when the rate of queries was investigated, the results were
disappointing. This means that if you or your contemporary’s website is
generating high traffic, it does not necessarily mean the users are accessing
the website to find answers to the queries. Similarly, if one delves into the
details, it becomes apparent that the traffic generation increases as a result
of few blog posts or related links in some cases, while in some cases content
explaining the direction to browse the website is mentioned, which can increase
the viewership without contributing to the main content of answers of the
questions asked by the users.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Furthermore,
the difference between the number of queries answered and the traffic
generation is not underlined in the digital marketing by a couple of small and
known websites and brand as well. This means that the flaw is persistent in the
digital marketing. Some of the experts believe that in some of the cases the
content level plays a big role in attracting the traffic, however, when it
comes to the primary function of answering the queries or question, the purpose
is not fulfilled. In other words, the
traffic may be increased by using unauthentic mechanisms or tools. Hence, one
should not completely trust the finding of the websites or resources that
consider the traffic generation as an indicator of success or failure.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIwWgqKOUUi09Pkd43O4ZBoZ3UvDhKy7dqOVtzLZB38TGXpXJjuTMpfGymjDOOfW8sCOdOAL8fnjv-bf4c1lcaI7fgeMIJNXboBQybSnDTsF9eQHcJq_lF8WkI4ti0AkK1_mJfBNLfZEE/s1600/traffic_sources.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="308" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIwWgqKOUUi09Pkd43O4ZBoZ3UvDhKy7dqOVtzLZB38TGXpXJjuTMpfGymjDOOfW8sCOdOAL8fnjv-bf4c1lcaI7fgeMIJNXboBQybSnDTsF9eQHcJq_lF8WkI4ti0AkK1_mJfBNLfZEE/s320/traffic_sources.jpg" width="320" /></a></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><br /></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Unclear Marketing Strategy and
Goals of Contemporaries<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">If
one surveys the result of research done on the big companies like <a href="https://amazonseoteam.wordpress.com/">Amazon SEO</a>,
it becomes clear that the business plan of the companies or digital marketing
firms have narrowed down objectives. And the game plan to achieve the
objectives, a particular strategy is chosen by the experts. For example, some
of the company focuses on enhancing the quality of the products and so on and
so forth. This means that the reports or surveys conducted by one’s company to
estimate the level of traffic by the peer groups or company may make the task
of figuring out the secret or hidden strategy meaningless, as the data obtained
as a result of the research may not help to answer the main question related to
the success due to the nuanced nature of the queries.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQxMsr0upHbt8ak1V3ghz8xaHSGIHa76Sh7xClppZW6UR4Dr9CLPXxsFlJnkYo4UwN9D0BrZ9YknvFah_SkjfVR0He5oZMhZPiBVUODZROnbZknvjOytvIcbFKsXDvnY_JBNYo3aCoTUI/s1600/SocialContent.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="232" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQxMsr0upHbt8ak1V3ghz8xaHSGIHa76Sh7xClppZW6UR4Dr9CLPXxsFlJnkYo4UwN9D0BrZ9YknvFah_SkjfVR0He5oZMhZPiBVUODZROnbZknvjOytvIcbFKsXDvnY_JBNYo3aCoTUI/s400/SocialContent.png" width="400" /></a></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><br /></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Conclusion<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The
bottom line is that the traffic driven metric or yardsticks should not be used
to analyze the business plan of your peers and to formulate your marketing
strategy, as the process of interpreting the data is complex and it cannot
easily tell you if the traffic generated by you competitor was helpful or
relevant for the viewers. This means that the better way to improve your
business outcomes is to figure the marketing tricks and strategy you want to
pursue to improve the outcomes. Moreover, it is important to know what changes
are taking place in the market, because if you are able to read the main trends
and changes, you would be in a better position to respond to the new dynamics.
In addition, if you post the pertinent content to help the users and the
quality of the content is up to a standard, the result of your websites will be
increased manifolds. This is not to say that the indicators of traffic are
completely useless, however, the main point is to highlight the demerits of
over-relying on the metric of traffic to make judgments and to finalize the
business choices.<o:p></o:p></span></div>
Steven Henryhttp://www.blogger.com/profile/02006568860175420437noreply@blogger.com0tag:blogger.com,1999:blog-3795527467025508083.post-61193749941374850002017-01-12T23:44:00.000-08:002017-01-12T23:44:24.628-08:00Turn Your Website Visitors Into Guests In 3 Easy Steps<div class="MsoNormal">
Let’s talk about data. Data is vital when it comes to any
<a href="http://sumdumthots.blogspot.com/">Indianapolis SEO</a> marketing strategy, or really any SEO strategy for that
matter. When it is analyzed correctly, data can tell us the grand story of your
website. How people find you, use you, and at times, abuse and refuse your
website. Without data there really isn’t any way of finding out what to
improve, or how to improve it. </div>
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<br /></div>
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Yet, data can also come back to bite us. How may you ask?
Well, data is impersonal. It’s serious of cold hard facts that show what is
happening. But, it never answers the question why. In order to find out why,
you need to get personal. Instead of seeing users as numbers, we need to start
seeing them as people. And not just people who visit your website, but as <i>guests</i> who visit your website. In order
to best show you how to transform a user from a visitor to a guest, let’s first
explain the difference between the two. </div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3PREWGIc8EtAOT-a5Gu-HmSQGaYWAUE8dDP3YMm5eeWpgx6-fKYCSsVy0PYSW8GOl4u0maSnZys9hD2cBQ_Qom9e6Ovwcut9arFo6Tn73u9rKtmgYPyJOskS5RKL3FW4ynC8ySWzhyX0/s1600/website-guests.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3PREWGIc8EtAOT-a5Gu-HmSQGaYWAUE8dDP3YMm5eeWpgx6-fKYCSsVy0PYSW8GOl4u0maSnZys9hD2cBQ_Qom9e6Ovwcut9arFo6Tn73u9rKtmgYPyJOskS5RKL3FW4ynC8ySWzhyX0/s400/website-guests.png" width="400" /></a></div>
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A visitor is someone who typically comes and goes without
much preparation on our part, or given much thought afterwards. They aren’t
planned for, can’t be anticipated, will come for a short time and will leave so
as not to be an imposition, may or may not choose to visit again, and we will
only access their visit after the fact. </div>
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<br /></div>
<div class="MsoNormal">
A guest, however, is very much different. A guest is
typically a person who is cared for and has been intentionally prepared to
attend. In most cases, a guest is a participant, a person who came looking for
a specific experience. They are planned for, they are prepared for ahead of
time by us and we assess everything <i>before
and after</i> the fact, they need to be anticipated by us so we can be prepared
to meet them, they stay longer because they were invited and feel welcome, and
they will plan to visit again. </div>
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<br /></div>
<div class="MsoNormal">
So, now it’s time to take this information and apply it
towards your website and Indianapolis SEO marketing strategy. The following 3
steps are surefire ways to give your users the guest experience. </div>
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<b>Step #1: Prepare For Their Arrival</b></div>
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What is the first thing that you do when you invite a guest
over? Clean the house right? Well, that’s exactly what you need to do with your
web page. Make sure you run tools through your website to pinpoint problems and
fix them. Also, you’ll want to fix broken links, hard-to-access ages, and forms
that don’t work properly. </div>
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<br /></div>
<div class="MsoNormal">
You also will want to prepare for their needs. When a guest
comes to your house, you will normally offer them some form of refreshments.
So, in digital terms, that means creating content that will be useful to your
users and meet their needs. Also, make sure you build and optimize your landing
pages to ensure guests find what they need quickly and can move on. This then
brings us to our second step. </div>
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<div class="separator" style="clear: both; text-align: center;">
<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/hOyuf8Hbrn8/0.jpg" src="https://www.youtube.com/embed/hOyuf8Hbrn8?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
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<b>Step #2: Make Your Guests Feel Welcome</b></div>
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The biggest mistake you can make when inviting a guest over,
is making them feel like you didn’t prepare for their arrival. So, do your best
to make your users feel at home on your web page. This means to eliminate
annoying ads that pop up immediately after entering your site. You also need to
have a clear message that lets them know that the page their on fits with their
needs or search. </div>
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<br /></div>
<div class="MsoNormal">
The other thing you will normally do to make a guest feel welcome
is to give them a tour of your place. Well, the same goes for the digital
world. Make your web page easy to navigate and understand. Use textual links to
allow visitors to find their way while staying engaged with the content. Finally,
implement a call to action so guests will know what to do next. </div>
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<br /></div>
<div class="MsoNormal">
The last thing you’ll do, is attend to your guests comfort.
Virtually speaking, this means to have a clear “About Us” page, so your guest
knows whom their working with. Always provide adequate contact information and
easy ways to reach you. And of course showcase your expertise to let them know
they are in the right place. </div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho41gzXq6vTjR41iHogvl69uhuGpnnJlukeI23vkZAMOkIpVS5JQ0XqXae7Rn3XtcQqOGMcjf1WRRGLUi9BZD_kXz8zm2Te8H-enSp27O1xzbZ2vCRHL7-Fuv1L5HinRmF9YWnsCKPUn0/s1600/427a13c5f1d006604739376248132505.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho41gzXq6vTjR41iHogvl69uhuGpnnJlukeI23vkZAMOkIpVS5JQ0XqXae7Rn3XtcQqOGMcjf1WRRGLUi9BZD_kXz8zm2Te8H-enSp27O1xzbZ2vCRHL7-Fuv1L5HinRmF9YWnsCKPUn0/s640/427a13c5f1d006604739376248132505.jpg" width="140" /></a></div>
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<b>Step #3: Plan the Next Visit</b></div>
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One of the biggest difference between a visitor and a guest,
is that the visitor will never likely<a href="https://www.blogger.com/null" name="_GoBack"></a> return. Whereas a
guest will, because you have engaged them enough to know they are wanted and
valued. You can do this on your web page by encouraging them to sign up for a
newsletter. (Just make sure you aren’t annoying them in the process) You can
also give them something for free, such as an e-book. And of course, always
always always, invite them back. Do this by reminding them of their visit
through <a href="https://support.google.com/adwords/answer/2453998?hl=en">remarketing</a>, or send them special deals and coupons with their order
and through email marketing. </div>
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You can’t help that some people will always stay visitors.
But, if you can learn how to engage your users to make them feel like welcome
guest, instead of just a number on a chart, you’ll find that not only will your
rankings go up. But, you’ll also see a tremendous retention in guests. And that
is always a win-win. </div>
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Steven Henryhttp://www.blogger.com/profile/02006568860175420437noreply@blogger.com1